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Workshop Digital Marketing

Digital marketing – marketing for the new era based on Vision 2020 in ICT segment

Abstract:

Vision 2020 in ICT segment will bring many new positive things in all business segments. Industry 4.0 (the fourth industrial revolution) will be based mainly on this Vision. Marketing as one of the main issues of any business will also experience significant changes. Classical marketing will be partially or fully replaced with its digital version. Many people mix the terms of marketing and advertising. But those two terms are not the same – advertising is only one of many parts of marketing. Marketing has many parts such as products development, services development, market research, trade marketing, … and advertising is the final and probably the most visible part of whole marketing. Probably because of this fact, many people mix these two terms. This workshop will give an explanation of the basic settings of classical marketing (as an introduction to digital marketing) and about the possibilities of developing products and services in this new digital world. The concepts of marketing plans and strategies will be explained in detail. Finally, the focus will be on advertising in the digital world – the use of social networks (LinkedIn, Twitter, Instagram, Google+, Facebook, Pinterest, Tumblr), the use of e-mail advertising, the use of web advertising, the importance of company websites and the special features of mobile advertising.

Lecturers:

Igor Jurčić,
HPT Mostar and University of Mostar, BiH

Igor Jurčić received his M.Sc.EE. from the University of Split, Croatia in 1999. Since 2015, Igor Jurčić is PhD candidate and researcher at the University of Split, Croatia. In 1997 he joined the HPT Mostar and since than, he has worked in mobile and fixed telecom divisions (now HT ERONET). He is lecturer in Optical Communications, Telelecommunication Systems and Networks and Mobile Communications at the Faculty of Mechanical engineering and computing at the University of Mostar. He has published 15 papers in international conference proceedings, domestic journals and in international journals.Innovation Coach at Ericsson for Unified Data Management.

Ivan Radoš,
HT Mostar and University of Mostar, BiH

Ivan Radoš received his Ph.D. from the University of Split, Croatia in 2012. In 1985 he joined the PTT (Post and Telecommunication) Tomislavgrad. Since 1992 he works at Department of Transmission Systems of the HT Mostar (Croatian Telecommunications). He is lecturer in Optical Communications, Telelecommunication Systems and Networks and Mobile Communications at the Faculty of Mechanical engineering and computing at the University of Mostar. He has published 10 papers in international conference proceedings, 5 papers in domestic journals and 8 papers in international journals.

Duration:

90-120 minutes

Potential participants:

professionals, academics, researchers, students.