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Workshop Digital Marketing

Digital marketing – marketing for the new era based on Vision 2020 in ICT segment Abstract: Vision 2020 in ICT segment will bring many new positive things in all business segments. Industry 4.0 (the fourth industrial revolution) will be based mainly on this Vision. Marketing as one of the main issues of any business will also experience significant changes. Classical marketing will be partially or fully replaced with its digital version. Many people mix the terms of marketing and advertising. But those two terms are not the same – advertising is only one of many parts of marketing. Marketing has many parts such as products development, services development, market research, […]